Project Overview
We built out the visual social media visual identity for the Johns Hopkins Women’s Lacrosse team for the 2023 season.
We built out the visual social media visual identity for the Johns Hopkins Women’s Lacrosse team for the 2023 season.
Client
Johns Hopkins Women’s Lacrosse
Johns Hopkins Women’s Lacrosse
Services
Branding, Visual Identity, Social Media
Branding, Visual Identity, Social Media
Mood Board & Inspiration
Drawing inspiration from the city of Baltimore.
Drawing inspiration from the city of Baltimore.
Unifying Design Elements, Graphics, and Templates
We built out three sets of graphics based on Hopkins’ jersey colors - blue, white, and black. By integrating concrete textures around Baltimore, sleeve stripes from the uniforms, a blue jay feather pattern in the background, and typography from the Hopkins’ brand style guide, we were able to create a holistic graphics package with a unified look for the Johns Hopkins Lacrosse team.
We built out three sets of graphics based on Hopkins’ jersey colors - blue, white, and black. By integrating concrete textures around Baltimore, sleeve stripes from the uniforms, a blue jay feather pattern in the background, and typography from the Hopkins’ brand style guide, we were able to create a holistic graphics package with a unified look for the Johns Hopkins Lacrosse team.
